Stukent Market Research Virtual Internship
Jessie Carney, Isabelle Ricardo, and Maya Levanon
Cyclone Wizard RFP
RFP for Cyclone Wizard that presents research questions, methodologies chosen, and the justification for those methodologies.
Superior Immaculate Service RFP
RFP for Superior Immaculate Service that presents research questions, methodologies chosen, and the justification for those methodologies.
Veggie Power RFP
RFP for Veggie Power that presents research questions, methodologies chosen, and the justification for those methodologies.
Wheelz Delivered RFP
RFP for Wheelz Delivered that presents research questions, methodologies chosen, and the justification for those methodologies.
FindMe Technologies RFP
RFP for FindMe Technologies that presents research questions, methodologies chosen, and the justification for those methodologies.
Buhi Supply Co RFP
RFP for Buhi Supply with details for each methodology selected, explanation of the research questions, and justifications for the methodologies selected.
Buhi Supply Co Secondary Research Report
External report on findings from secondary research for Buhi Supply Co as they look into expanding into luggage. Findings on top competitors, top desirable features, and suggested pricing for three different sizes of luggage.
Buhi Supply Co Focus Group Guide
Script for moderator including introduction, question bank, and activities guide in the Buhi Supply Co focus group
Cyclone Wizard: Vacuum Cleaner perception survey
Internal report on survey design for Cyclone Wizard’s Vacuum Perception Survey.
Buhi Supply Co Focus Group Report
External report on findings from focus group research for Buhi Supply Co as they look into expanding into luggage. Findings on top competitors, top desirable features, and suggested pricing for three different sizes of luggage.
​Find Me Tech: Focus Group Moderator Guide
Script for moderator including introduction, question bank, and activities guide in the FindMe Technologies Focus Group
Buhi Supply Co Survey Creation
Internal report on survey design for Buhi Supply Co.'s produ
Buhi Supply Co Sample Size Calculator
Estimates of the necessary target populations, margins of error, and confidence levels required to reach Buhi Supply Co.'s intended sample sizes.
Buhi Supply Co Coded Survey Questions
Survey open ended question responses grouped by coded word/phrase for internal distribution.
Buhi Supply Co. PechaKucha
A four slide presentation detailing the work JIM Marketing Group has done for Buhi Supply Co.
Buhi Supply Co Sampling Plan
Explanation of three different sampling options for Buhi Supply Co’s survey.
Buhi Supply Co. Final Report
Marketing report detailing the purpose, respondent profile and study limitations, detailed findings, differences by segment, strategic recommendations, competitors, top features, and pricing for Buhi Supply Co.'s projected luggage line release