Advanced Methods in Marketing Research

In the Fall semester of my senior year I took the first ever offering of Advanced Methods in Marketing Research at Oberlin College. In this course, taught by Professor Nancy Darling, I had the opportunity to learn from a number of different sources including the Stukent Digital Internship platform, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jacob Knapp, field work in marketing consulting, and from Professor Darling herself. At the end of our two biggest units, we were tasked with designing portfolios that exemplify our work.

Part 1

Stukent Market Research Virtual Internship

I, and two of my classmates completed the Stukent Market Research Digital Internship and worked together to craft a series of deliverables and presentations by strategically combining our independent Stukent work.

Part 2

OberlinKids Qualitative Research

Myself and four other members of Dr. Nancy Darling’s Advanced Methods in Marketing Research course spent two months serving as a marketing consultation group for the non-profit organization OberlinKids. We worked with survey and focus group research to analyze how OberlinKids can provide more members of the community with easier access to the services they need.